Calls that rang while you were on a job
Ava asks what you approved, then texts you. She does not invent a price.
Missed call cost calculator
What missed calls cost is the arithmetic you put in.
This page multiplies three numbers you control: how many calls you miss in a week, how many of those you believe you would have booked, and what that job is worth. The result is an example monthly figure. It is not Ava’s prediction.
Free 7-day trial, then $79, $149, or $299 a month. $0 setup.
Texts you the lead 24/7 if you forward the line Cancel anytime
THE CALLS
Built around owners who want a missed-call figure without a fake industry average.
Most “missed call statistics” on vendor sites are unsourced or about a different industry. We are not repeating them. If you do not know your missed-call count, check the phone’s recent calls for a normal week and type what you see. If you do not know the booking rate, the default “1 in 4” is a knob, not a finding.
After-hours rings
Ava asks what you approved, then texts you. She does not invent a price.
Calls that went to voicemail and never called back
Ava asks what you approved, then texts you. She does not invent a price.
Overflow when you were already on the phone
Ava asks what you approved, then texts you. She does not invent a price.
The ones you would not have wanted anyway — leave those out
Ava asks what you approved, then texts you. She does not invent a price.
YOUR INPUTS
Run the missed-call arithmetic.
The result updates as you type. It stays an example.
WHAT YOU GET BACK
A lead, not a vague voicemail.
Details worth a callback
- Count a week you recognize
- Decide the booking assumption yourself
- Use a job value you have actually charged
- Read the formula under the result
- Compare it with $79, $149, or $299 a month
How the formula works
Monthly example = missed calls per week × (1 ÷ “1 in N”) × job value × 52 ÷ 12. The 52 ÷ 12 step turns a week into a month. It assumes every week looks like the week you typed. It ignores seasonality, capacity, and the calls you would have turned down. Ava Starter is $79 a month after the 7-day trial. The calculator does not subtract that for you, so you can see both numbers.
PRICING
Free 7-day trial. $0 setup.
Checkout is Stripe. After the trial, the plan you picked bills monthly. Included minutes reset each month. Overage uses the rate on the card.
Starter
For smaller shops that need affordable after-hours and overflow coverage.
$79/mo after trial
300 minutes · $0.28/min after included usage- Ava AI receptionist
- 24/7 answering
- Lead qualification + summaries
- Lead texts to your phone
- Business-specific greeting & FAQs
Growth
For teams that live on inbound estimates and cannot miss after-hours calls.
$149/mo after trial
800 minutes · $0.24/min after included usage- Everything in Starter
- More custom call flows
- Multiple service types
- Advanced lead qualification
- Advanced routing
Pro
For higher-volume shops that want a deeply configured front desk.
$299/mo after trial
1,800 minutes · $0.20/min after included usage- Everything in Growth
- Multiple call experiences
- Advanced routing logic
- Priority customization
- Deeper business configuration
FAQ
Questions before you forward the phone.
Why is there no official missed-call percentage?
Because we do not have a defensible one for plumbers, roofers, or dentists. A percentage from an answering-service ad is not a source. Your call log is.
Does a bigger result mean Ava will make that money?
No. It means that is what your assumptions are worth if they are true. Some of those callers would have been price shopping, tire kickers, or outside your area.
What should I do with the number?
If it is large next to $79 a month, hear the sample call and start a trial. If it is tiny, you may not need this. The calculator is allowed to talk you out of it.
Try the demo, then start the trial in Stripe.
The sample call is a landscaping estimate. The live demo is in the browser. Checkout opens Stripe for the plan you pick. Starter is $79 a month after the trial.